Last updated: April 2026 — James Whitfield, Eatup Shrewsbury
At Eatup Shrewsbury, we are committed to providing our readers with honest, unbiased, and trustworthy information about the best betting sites in the UK. As part of this commitment, we want to be fully transparent about our use of affiliate marketing and how it affects the content we produce.
Affiliate links are special URLs that allow us to track referrals from our website to the websites of online gambling operators. When a reader clicks on one of these links and signs up or makes a deposit with the operator, we may earn a commission. This is a common practice in the online gambling industry and many other sectors.
Despite our use of affiliate links, our reviews and recommendations are completely independent and unbiased. We evaluate each betting site based on a range of factors, including:
Our goal is to provide our readers with the most comprehensive and accurate information possible, so they can make informed decisions about where to place their bets.
While we do earn commissions from some of the betting sites we review, this does not influence the objectivity or integrity of our content. We will never recommend a subpar betting site just because it offers a higher commission. Our reviews are based solely on the merits of the site itself, and we are committed to being upfront about any affiliate relationships we have.
Eatup Shrewsbury was founded by James Whitfield, a seasoned gambling enthusiast and industry expert with over a decade of experience in the UK betting market. James has a deep understanding of the online gambling landscape and a passion for helping people find the best possible betting experiences.
Throughout his career, James has built a reputation for providing honest, well-researched, and actionable insights. He is committed to maintaining the highest standards of ethical and journalistic integrity, and he will never compromise his principles in pursuit of financial gain.
We hope this affiliate disclosure has helped to clarify our use of affiliate marketing and our commitment to providing our readers with unbiased, trustworthy information. If you have any further questions or concerns, please don't hesitate to contact us.